What the heck is Phood?

A conceptualised, illustrated, designed and self-produced multi-section educational book, combining recipes from around the world, kitchen tips, allergy information, wellness content and playful illustrated narrative for my final university project. I completed the entire process independently from research, thumbnailing character design, repeat pattern creation, layout and editing using InDesign to build and organise the final publication.

The book balances silliness, humour and clarity, featuring expressive characters, strong compositions and visual storytelling, suitable for childern and adults. Delivered on a tight self-imposed schedule, while simultaneously working as head illustrator for a student magazine, demonstrating strong organisation and project management skills.